How can a small business get found in AI search?
A small business can improve its eligibility for AI-search discovery by publishing crawlable, accurate pages with clear services, locations, direct answers, stable entity details, and independently supported claims. Structured data helps machines interpret a page, but no schema type or publishing pattern guarantees inclusion or a citation.
What supports this answer?
- Keep business identity, services, locations, and contact details consistent across public sources
- Use applicable structured data to describe visible page content; do not add unsupported markup
- Service and city pages should be internally linked from crawlable hubs
- Original data should disclose methodology, observation date, sample size, and source limitations
- Measure crawler access, grounded mentions, citations, referrals, and conversions separately
Reviewed July 17, 2026 by Kristian Peter against current product documentation and the sources shown below.